It was whilst browsing some Motorsport magazines in my local Newsagent just recently that a thought struck me. In front of me was a large area of shelf space dedicated to Circuit Racing, Speedway, Drag Racing and other Motorsport pursuits, several dozen publications in fact and that’s not including the general motoring mags or the modified car section. But where was the section for the so-called more popular ball sports? Near the counter I found Rugby League Week but that was it! And this in Western Sydney where RL is supposedly king and Football (just don’t call it soccer) is growing fast.
I took that thought with me when I next visited my nearby Westfield. There are 2 larger newsagents there and the scene was similar in both with even more choice for the 4-wheel competition enthusiast and a smattering more for the ball sports.
I wondered what was represented in all that? Don’t footie fans read? No, that can’t be it as the sports section of the papers is full of articles on the various leagues. Do they get most of their news from the daily’s and online perhaps? Maybe, as the online content for ball sports is very high but so it is for Motorsport as well. Maybe it’s a money thing?
But this is about printed mags and why so many Motorsport ones compared to other sports, somebody is obviously buying these mags for them to be still printed.
Perhaps it is a graphical thing? Motorsport is full of colour and movement and a car sliding sideways, lifting a wheel or locking one, spraying dirt or suffering an impact makes for a dramatic image and Motorsport is said to be the most photographed sport around the globe now, so all those shooters add to the available pool of material to fill all those magazines.
Car racing has, as long as I can recall, always been considered to be a “fringe” sport and to many not even a sport at all, so I find it strange that it supports so much printed coverage. Or is it that the sport is far more popular than is being acknowledged in the community?
- Graham Mison